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  • Writer's pictureJennifer Bernstein, CCIM

Be a Bull in 2024: A Deeper Dive into Commercial Real Estate Investment Strategies

As we stand at the threshold of 2024, there's a whole spread of commercial real estate investment opportunities on the horizon. Whether you're a seasoned investor strategizing for the future, or if you're just starting, understanding the industry's primary strategies is paramount. It is important to demystify these strategies: core, core-plus, value-added, and opportunistic investments. Regardless of the interest rate climate, you have the opportunity to choose to participate or not. Knowing your strategy and the financial set up that makes it successful - you can still find the right deals for you.


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Commercial Real Estate Investment Strategies

1. Core Investments: The Anchor of Stability

Core investments, often considered the bedrock of a conservative real estate portfolio, involve investing in stable and high-quality properties in premium locations that guarantee a steady income stream. These ventures mostly focus on Class A office spaces or upscale retail establishments in flourishing markets.

What distinguishes core investments is their low-risk nature, combined with high levels of occupancy, lease stability, and superior tenancy profiles. Investors in core properties usually prioritize the reliability of passive income, with less emphasison capital appreciation. Given their continued appeal for 2024, core investments are an excellent hedge against more speculative pursuits in your portfolio.


2. Core-Plus: Moderately Adventurous

The core-plus strategy is slightly riskier, but correspondingly offers the potential for higher returns. Core-plus properties could be Class B+ or Class A- properties in prime locations that call for low to moderate enhancements, either operational or physical.

This strategy could involve optimizing management strategies or making minor improvements to the property to increase its desirability and rental income. Suitable for investors comfortable with moderate risk, a core-plus strategy can result in increased cash flow and appreciation, ideally positioning your portfolio for the shifts expected in 2024.


3. Value-Added: The Mid-Risk Wealth Generator

Value-added investments involve properties that pose medium to high risk but offer greater returns. These properties often require substantial improvements, capital expenditure investment, or have operational issues that when addressed, can increase property value considerably.

The aim is to significantly augment the property's income stream, elevate the property to an upgraded class, and sell at a profit. Investment strategies could range from improving the building itself to altering its branding or tenant mix. Keep in mind that while the profits can be rewarding, these projects require a higher degree of hands-on management, making them an exciting challenge for well-prepared investors in 2024.


4. Opportunistic Investments: Embrace the High-Risk Factor

Opportunistic investments are the most volatile among these strategies. These high-risk, high-reward properties, like ground-up developments, major structural renovations, or properties in emerging markets, offer an exciting expedition into the world of real estate investing.

The focus here is primarily on long-term capital appreciation above current income. The complexities involved reveal themselves not just in terms of physical aspects such as renovation or construction, but also in aspects like financial restructure and wrestling with complex legal issues. For fearless investors looking to take the bull by the horns, 2024 could offer substantial returns with the right opportunistic investments.


Embrace 2024: Strategize Your Investments

As we march into 2024, opportunities are abound in commercial real estate, and effectively leveraging these four strategies can elevate your portfolio to new heights. Consider diversifying across these strategies, syncing them with your financial goals, risk profile, and investment horizon.

Remember to research meticulously, and when necessary, enlist the support of experienced Brokers to guide you through your investment journey. Here's to a ground-breaking year filled with promising commercial real estate opportunities in 2024 and we look forward to working with you!

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